Outside Inside Upside Down


Outside Inside Upside Down was a camera obscura designed and built by Other Studio Architects as part of the North Norfolk Exhibition Projects, Cley 2012 Contemporary Arts Festival.

The design built on an initial idea of a bird hide and looked to propose a different kind of hide, one where the observer is completely hidden and immersed within an alternative environment. An environment where, through disconnection of the senses, those of sight, observation and hearing can be heightened.

The project was designed so that the visitor enters a central chamber through a steadily darkening corridor. Within this central chamber they can watch a live projection of their immediate surroundings in every direction on screen walls.

The technology is simple, ancient and poetic, the surroundings are projected onto canvas screen walls through a series of lenses set into the exterior plywood wall, forming a 360 degree camera obscura. A plywood roof combined with access to the central chamber via a snail shell corridor creates blackout conditions allowing the projections to be seen and inhabited.

Title: Outside Inside Upside Down
Location: North Norfolk
Year: 2012
Type: Arts
Client: Cley Contempory Arts Festival
Status: Complete

Project Team:

Fabrication: Kelvin Thatcher, Elena Thatcher
Fabrication Support: Mary Thatcher, Sam Williamson, Emma Brown
Structural Engineer: Matthew Wells, Techniker
Optical Supplier: Eyeman Opticians





Competition Entry

Construction Development



1. Plywood Super Structure
2. Canvas Screens
3. Plywood Lateral Bracing Walls / Lenses
4. Plywood Roof